Hi Collaborative
We are a “seasoned” team, with decades of experience in our respective roles and the relevant knowledge and skills. This enables us to make informed decisions and complete tasks effectively and confidently.
Wrede
CEO of the plant-based food project. He has served as Managing Director for more than 20 years in several large, internationally active food production and distribution companies (from aquaculture to confectionery) with up to over half a billion USD turnover and over 4000 employees in several locations and entities. He was also the founder and managing director of a consultancy firm for corporate development. He is experienced in building, effectively managing and leading companies through different stages.
He will be responsible for the planning, development, and effective implementation of the necessary strategies. He controls all state-of-the-art production processes from raw materials to the quality of the manufactured products and the effective sales processes.
Wong
Award winning Executive Chef Raymond Wong with an extensive culinary background in fine dining restaurants and concept developing, born in Edinburgh, Scotland with an Asian heritage of Malaysian & Hong Kong. Chef Wong has been well established in Dubai, working in some of the world’s most prosperous hotels & restaurants. Recently recognised & awarded one of the regions culinary leaders of sustainability in Dubai.
Chef Wong has recently joined us to lead and develop the Concept Centre with a full focus on creating plant based delicious delights. Chef Wong’s cooking philosophy is “cook with passion & inspirer the ones you cook for”.
Alshaikh
Business Development Manager with a focus on driving strategic initiatives for Hi-food products. As an Emirati, Houssam is well versed in the local market and the landscape of plant-based products and brings a wealth of experience to drive collaboration and innovation. As one of the first employees of the Plant-based Meat Project, he will make an important contribution to the market and further development of our products.
Velikanov
As our Head of Development and Expansion, Evgenii has 25 years of experience in the food industry. He brings his expertise in sourcing, supply chain management and business development in the food industry. His experience also includes launching and developing new products in the UAE, Middle East, Central and Eastern European markets and he has a proven track record in production and distribution launches.