Plant-based food has gained a lot of attention in recent years due to its potential to address both environmental and health concerns. The production of plant-based foods generally consumes fewer natural resources (land and water), can stop deforestation, and produces fewer greenhouse gases that are mainly caused by livestock and the methane released during the digestion and decomposition of manure. The overall environmental footprint of food production can thereby be significantly improved.

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Hi
Contribution

Hi R&D

Over the course of the last three years, we have invested $70 million to establish a global scientific ecosystem and develop our first promising food innovations. Today, we are looking to the world to expand on these outstanding achievements. Functional proteins in their appetizing form offer endless possibilities for tackling existing and foreseeable challenges.

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Hi R&D

Hi Taste

Plant-based food have gained a lot of popularity in recent years as more and more people are looking to reduce their consumption of animal products for health, environmental and ethical reasons. In the end, however, it is crucial that a food product also tastes excellent. We have therefore put this at the center of our activities.

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Hi Healthiness

Low content of saturated fats and cholesterol; calories; GMO-free; hormone-free and antibiotic-free; lots of fiber, vitamins, minerals.

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Lower Caloric
No added Hormones & Antibiotics
No GMO
Dietary Fiber
Fortified Nutrients
Lower Caloric
No added Hormones & Antibiotics
No GMO
Dietary Fiber
Fortified Nutrients

Hi SUSTAINABILITY

Hi CLIMATE PROTECTION

Hi ANIMAL WELFARE

FEED-TO-MEAT

Hi Responsibility

One of the key factors is sustainability, which is improved by the following factors:
Reduced Environmental Impact. Conventional livestock production, especially that of cattle, is associated with significant environmental problems since

  • It’s the major contributor to global greenhouse gas emissions, primarily through methane released during digestion and decomposition of manure.
  • Further expansion would lead to deforestation, especially in regions such as the Amazon rainforest.
  • Requires large amounts of water for animal hydration, cleaning, and feed crops.
  • Needs large amounts of land for grazing and growing animal feed.

Conservation of biodiversity and protection of native species through reduced pressure on ecosystems and habitats. Reduced environmental pollution from waste such as manure and chemicals that pollute watercourses and soils.

Improved global food security through the direct use of crops for human consumption. This can potentially feed more people than if the same plants are first used to feed animals for meat production.

Read more

Cattle fattening releases methane, a potent greenhouse gas, during digestion and decomposition of manure. The short-term warming potential of this gas is much higher than that of carbon dioxide, which is produced by the combustion of fossil fuels, for example. Therefore, reduced methane emissions contribute directly to slowing climate change.

The land required for livestock production results in deforestation and habitat destruction, releasing stored carbon into the atmosphere. Forests and other ecosystems that act as carbon sinks could thus be preserved.

Plant-based food can be considered a more climate resilient food source. Climate change, which we are all aware of, is already taking on more threatening forms through changing weather patterns, livestock heat stress, and shifts in food availability.

The world’s efforts to meet the climate goals set out in the Paris Agreement can be supported by switching to more sustainable food. Food manufacturers, retailers and consumers can play an important role in promoting these positive changes by making conscious choices to eat more and more plant-based foods.

Read more

To meet the need for protein in human nutrition, animal protein is still predominantly consumed today. Rearing, fattening, and slaughtering of animals in our optimized economy is mainly done in mass animal farming systems. This form of production is often associated with animal suffering as the cramped and stressful conditions lead to physical and psychological problems. Antibiotics are then used to reduce the pressure of infection. It is well known that excessive use of antibiotics leads to the development of antibiotic resistant bacteria with negative consequences also for human health.

So it is not only ethical considerations around rearing conditions and slaughter of the animals that speak for a plant-based protein supply. It is recognizable that in the last years the efforts for better farming conditions have increased. However, the measures taken by government regulation also show that consumers are still not aware of the production methods when consuming meat.

Amazing actually!

Read more

As converters of food, animals are very inefficient! They consume more food than they produce. How much food (calories, protein, and nutrients) is lost from harvest to animals to meat production? What are the consequences for food security, human health, and our planet?

To express the ratio of the volume of feed/crops used to produce one unit of meat, the so-called Feed Conversion Ratio, (FCR) is used. It first provides the following Mainstream Feed Conversion Ratios (middle-range estimates):

Chickens FCR – 2 to 5 (unit feed for one unit meat)

Cows FCR – 6 to 25

Already these – so far imprecise – figures show that chickens utilize crops more efficiently than cows. They have a lower FCR, meaning less feed is needed to produce one unit of chicken meat than one unit of beef. Regrettably, chickens are still very inefficient, consuming more than twice as many calories and protein as they produce.

Most of the energy that animals consume is used for their metabolism and for the formation of bones, cartilage, feathers, fluids, and other non-edible parts. So, the inefficiencies increase when we subtract the weight of water, blood, other body fluids, bones, and other non-consumable body parts. New, more comprehensive methods show that even the peak values of the commonly cited FCRs are very conservative.

Perhaps the most accurate way to measure the inefficiency of animal food production is to calculate the plant biomass that flows into animal production relative to the resulting energy in edible calories in the form of meat, dairy products, and eggs. This method goes beyond the costs associated with an individual animal and instead looks at energy flows in the broader food system.

The inefficiencies determined in this way, are again lower than the FCR values. This is because it also considers the feed that is wasted before it reaches the animals, the plant mass used for purposes other than feed (e.g., bedding, energy from grass and other forages used to feed the animals), the energy needed to support animal production beyond just animal production.

Many animals involved in livestock production do not directly produce food, such as animals that are necessarily culled, die before reaching sexual maturity, and are used for breeding. (Stefan Wirsenius, Human Use of Land and Organic Materials, 2000). According to this study, more than two-thirds of the energy input for plant mass is used for livestock production, but only about 13% of the total food calories can be produced.

In contrast to the FCR method mentioned above, which only considers the conversion of feedstuffs such as soy or corn, here grass and forage are also included in the calculations. This gross energy calculation includes grazing land – the largest source of energy from plant biomass.

This, along with the inherent inefficiencies of feed conversion in cattle, is one of the reasons that beef production is one of the least efficient forms of food production.

NOTE: Grazing cattle is sometimes described as a very environmentally friendly alternative. Unfortunately, grass-fed ruminants (cows, goats, sheep, etc.) are even more harmful in terms of climate change. Grass-fed cattle emit three times more methane than their plant-fed fellows. Much of the pastureland could instead be better used for crop production. Land would be used more efficiently, and the climate could be better protected.

Conclusions

The cultivation and use of crops such as soy, corn, wheat, etc. as animal feed is many times more resource intensive than their direct use for human nutrition. Since about 75% of all agricultural land is currently used for this purpose, accounting for more than one third of the world’s calorie demand and about half of the world’s protein demand, a further increase in meat production would have serious consequences for the climate and food security.

Read more

Hi Availability and Affordability

A good and broad supply of plant-based food products promotes more sustainable and healthy diets, reduces negative environmental impacts of agriculture, and contributes significantly to addressing global food security challenges.

Read more

Hi Quality

Hi CONTROL

Quality assurance of our Hi products begins with the production of raw materials and the careful selection of ingredients, and includes all processing steps up to the finished packaged product. For this purpose, tests of raw materials and their ingredients are carried out by our own and external laboratories, submitted certificates are checked.

Read more
FIELD TO FORK

Our own quality assurance continuously checks cleanliness and safety of processing equipment and strict compliance with HACCP guidelines. To this end, appropriate inspections and audits are carried out to guarantee consistently high-quality standards.

Read more
Hi Contribution

Plant-based food has gained a lot of attention in recent years due to its potential to address both environmental and health concerns. The production of plant-based foods generally consumes fewer natural resources (land and water), can stop deforestation, and produces fewer greenhouse gases that are mainly caused by livestock and the methane released during the digestion and decomposition of manure. The overall environmental footprint of food production can thereby be significantly improved.

Hi R&D

Over the course of the last three years, we have invested $70 million to establish a global scientific ecosystem and develop our first promising food innovations. Today, we are looking to the world to expand on these outstanding achievements. Functional proteins in their appetizing form offer endless possibilities for tackling existing and foreseeable challenges.
We continuously research and develop innovative ingredients and focus on the possibilities of delicate and gentle implementation in our food manufactory. Regional taste preferences, consumption habits and the expectations of different consumer groups, are at the heart of this. Our new Concept Center in Dubai will play a central role as a link between consumers around the globe and our R&D specialists. Here, we bring together all interests to learn from each other and get even more people enthusiastic about plant-based food.

Hi TASTE

Plant-based food have gained a lot of popularity in recent years as more and more people are looking to reduce their consumption of animal products for health, environmental and ethical reasons. In the end, however, it is crucial that a food product also tastes excellent. We have therefore put this at the center of our activities.

The key drivers are texture (tenderness, juiciness), spices (natural flavours, spices, seasoning), preparation (temperature, duration), preparation method (grilling, boiling, baking, braising), marinating, combination with side dishes and sauces. The particular nutritional profiles also shape the taste. Plant-based food is generally lower in saturated fat and cholesterol, but also contains fiber and a variety of vitamins and minerals that provide differentiated flavour nuances. Finally, we have different taste associations with various forms such as burgers, sausages, meatballs or nuggets. Taste is furthermore very subjective, and individual preferences vary widely.

We take all this into account in our recipes and offer different solutions.
Our Concept Center provides an ideal and impressive platform for the necessary exchange of experience (expert knowledge and consumer/user opinions).

Hi Healthiness

Saturated fat & Cholesterol: Plant-based meats typically contain little to no saturated fat and cholesterol, unlike traditional animal meats. High intake of saturated fats and cholesterol has been associated with an increased risk of heart disease and other cardiovascular issues.
Calories: Lower Caloric Density compared to their animal-based counterparts. This can be beneficial for weight management and weight loss goals.
Non-GMO: We strictly observe that the raw materials we use are non-GMO.
No added Hormones & Antibiotics: Since plant-based foods do not contain antibiotics or hormones sometimes used in conventional animal agriculture, which naturally reduces the risk of possible exposure to these substances.
Dietary Fiber: Our products are rich in dietary fiber which are essential for digestive health, helping regulate blood sugar levels, and contributes to a feeling of fullness.
Fortified Nutrients: The fortified nutrients in our products, such as B vitamins, minerals (iron, zinc), overcome concerns about supposed nutrient deficiencies of a vegan or vegetarian diet.
Results: Better content lower risks
A plant-based diet reduces the risk of heart disease. Less saturated fat and cholesterol from animal products lowers LDL (bad) cholesterol levels, reducing the risk of high blood pressure, stroke, and other cardiovascular problems. The lower sodium content in plant-based food products, compared to processed meat, may also lower blood pressure.
The risk of developing type 2 diabetes is reduced due to improved insulin balance. The high fiber content also helps regulate blood sugar levels.
Due to the lower calorie density and high fiber content, weight management is supported, and obesity can be avoided. In addition, healthy digestion reduces the risk of gastrointestinal problems and diverticulitis.
The lower amounts of phosphorus and protein also have a positive effect on the function of our kidneys and are therefore beneficial for people with kidney problems.
Plant-based foods provide a healthy and effective alternative diet for people with allergies to animal proteins. They are also suitable for people with lactose intolerance or other milk-related allergies.

Hi Responsibility
Hi SUSTAINABILITY

One of the key factors is sustainability, which is improved by the following factors:
Reduced Environmental Impact. Conventional livestock production, especially that of cattle, is associated with significant environmental problems since

  • It’s the major contributor to global greenhouse gas emissions, primarily through methane released during digestion and decomposition of manure.
  • Further expansion would lead to deforestation, especially in regions such as the Amazon rainforest.
  • Requires large amounts of water for animal hydration, cleaning, and feed crops.
  • Needs large amounts of land for grazing and growing animal feed.

Conservation of biodiversity and protection of native species through reduced pressure on ecosystems and habitats. Reduced environmental pollution from waste such as manure and chemicals that pollute watercourses and soils.

Improved global food security through the direct use of crops for human consumption. This can potentially feed more people than if the same plants are first used to feed animals for meat production.

Hi Responsibility
Hi CLIMATE PROTECTION

Cattle fattening releases methane, a potent greenhouse gas, during digestion and decomposition of manure. The short-term warming potential of this gas is much higher than that of carbon dioxide, which is produced by the combustion of fossil fuels, for example. Therefore, reduced methane emissions contribute directly to slowing climate change.

The land required for livestock production results in deforestation and habitat destruction, releasing stored carbon into the atmosphere. Forests and other ecosystems that act as carbon sinks could thus be preserved.

Plant-based food can be considered a more climate resilient food source. Climate change, which we are all aware of, is already taking on more threatening forms through changing weather patterns, livestock heat stress, and shifts in food availability.

The world’s efforts to meet the climate goals set out in the Paris Agreement can be supported by switching to more sustainable food. Food manufacturers, retailers and consumers can play an important role in promoting these positive changes by making conscious choices to eat more and more plant-based foods.

Hi Responsibility
Hi ANIMAL WELFARE

To meet the need for protein in human nutrition, animal protein is still predominantly consumed today. Rearing, fattening, and slaughtering of animals in our optimized economy is mainly done in mass animal farming systems. This form of production is often associated with animal suffering as the cramped and stressful conditions lead to physical and psychological problems. Antibiotics are then used to reduce the pressure of infection. It is well known that excessive use of antibiotics leads to the development of antibiotic resistant bacteria with negative consequences also for human health.

So it is not only ethical considerations around rearing conditions and slaughter of the animals that speak for a plant-based protein supply. It is recognizable that in the last years the efforts for better farming conditions have increased. However, the measures taken by government regulation also show that consumers are still not aware of the production methods when consuming meat.

Amazing actually!

Hi Responsibility
Feed-to-Meat

As converters of food, animals are very inefficient! They consume more food than they produce. How much food (calories, protein, and nutrients) is lost from harvest to animals to meat production? What are the consequences for food security, human health, and our planet?

To express the ratio of the volume of feed/crops used to produce one unit of meat, the so-called Feed Conversion Ratio, (FCR) is used. It first provides the following Mainstream Feed Conversion Ratios (middle-range estimates):

Chickens FCR – 2 to 5 (unit feed for one unit meat)

Cows FCR – 6 to 25

Already these – so far imprecise – figures show that chickens utilize crops more efficiently than cows. They have a lower FCR, meaning less feed is needed to produce one unit of chicken meat than one unit of beef. Regrettably, chickens are still very inefficient, consuming more than twice as many calories and protein as they produce.

Most of the energy that animals consume is used for their metabolism and for the formation of bones, cartilage, feathers, fluids, and other non-edible parts. So, the inefficiencies increase when we subtract the weight of water, blood, other body fluids, bones, and other non-consumable body parts. New, more comprehensive methods show that even the peak values of the commonly cited FCRs are very conservative.

Perhaps the most accurate way to measure the inefficiency of animal food production is to calculate the plant biomass that flows into animal production relative to the resulting energy in edible calories in the form of meat, dairy products, and eggs. This method goes beyond the costs associated with an individual animal and instead looks at energy flows in the broader food system.

The inefficiencies determined in this way, are again lower than the FCR values. This is because it also considers the feed that is wasted before it reaches the animals, the plant mass used for purposes other than feed (e.g., bedding, energy from grass and other forages used to feed the animals), the energy needed to support animal production beyond just animal production.

Many animals involved in livestock production do not directly produce food, such as animals that are necessarily culled, die before reaching sexual maturity, and are used for breeding. (Stefan Wirsenius, Human Use of Land and Organic Materials, 2000). According to this study, more than two-thirds of the energy input for plant mass is used for livestock production, but only about 13% of the total food calories can be produced.

In contrast to the FCR method mentioned above, which only considers the conversion of feedstuffs such as soy or corn, here grass and forage are also included in the calculations. This gross energy calculation includes grazing land – the largest source of energy from plant biomass.

This, along with the inherent inefficiencies of feed conversion in cattle, is one of the reasons that beef production is one of the least efficient forms of food production.

NOTE: Grazing cattle is sometimes described as a very environmentally friendly alternative. Unfortunately, grass-fed ruminants (cows, goats, sheep, etc.) are even more harmful in terms of climate change. Grass-fed cattle emit three times more methane than their plant-fed fellows. Much of the pastureland could instead be better used for crop production. Land would be used more efficiently, and the climate could be better protected.

Conclusions

The cultivation and use of crops such as soy, corn, wheat, etc. as animal feed is many times more resource intensive than their direct use for human nutrition. Since about 75% of all agricultural land is currently used for this purpose, accounting for more than one third of the world’s calorie demand and about half of the world’s protein demand, a further increase in meat production would have serious consequences for the climate and food security.

Hi Availability and Affordability

A good and broad supply of plant-based food products promotes more sustainable and healthy diets, reduces negative environmental impacts of agriculture, and contributes significantly to addressing global food security challenges.

Further research and development efforts will bring new insights into the usability of traditional and new crops, thereby promoting crop diversification. This can improve resilience to pests, diseases, and climate change.

The more efficient use of plant-based commodities and the optimal design of supply chains can reduce food waste and thus also improve supply security.
Continuing to raise consumer awareness of the benefits of a plant-based diet and providing information about it, will make the multitude of benefits clear. This will also facilitate collaboration through the sharing of knowledge, technology, and resources at the international level, which is critical to addressing the problem of food availability. More stable and sustainable food supplies will result.

The benefits from the direct use of plant proteins for human nutrition, already explained elsewhere, also has positive effects on production costs and thus on the final consumer prices of plant-based food products.

Strict control of supply routes and the avoidance of waste of any kind in the manufacturing process, as well as the production of products as close as possible to the consumer, provide further positive effects.

This makes plant-based food products price-attractive substitutes for conventional animal products for a wider range of consumers. Improving the affordability of plant-based foods is thereby beneficial not only for the health of individuals, but also for the environment and the sustainability of diets.

Hi Hi CONTROL

Before manufacturing our plant-based food products, we pay special attention to the selection of ingredients. In addition to the careful selection of our supply partners, all incoming materials are subjected to an intensive quality check (visual inspection, sensory evaluations and laboratory analyses, as well as certificates of analysis and safety data sheets) to determine whether the delivered goods can meet our requirements. The results are reflected in our supplier evaluation and enable us to determine if the required consistency in quality and delivery reliability can be achieved.

During production, samples are taken from each batch to perform further tests, including chemical composition analysis, microbial testing and sensory evaluation. This ensures that even the different batches meet the desired quality criteria.

Of course, proper storage conditions are also continuously monitored (temperature and humidity control), as well as separation of allergenic ingredients. The steps described are necessary to ensure the traceability of the origin and quality of each batch of ingredients.

Hi FIELD TO FORK

Our own quality assurance continuously checks cleanliness and safety of processing equipment and strict compliance with HACCP guidelines. To this end, appropriate inspections and audits are carried out to guarantee consistently high-quality standards.

Likewise, permanent sensory evaluations are carried out to check consistency, taste, texture, and appearance.

All recipes and processes are subject to the same permanent control to guarantee the constant excellent quality of the product.

The packaging and declaration processes are also subject to strict quality controls to constantly confirm ingredients, allergens, and nutritional values.
Finally, all storage and transportation steps are strictly monitored to ensure proper delivery to our customers.

We provide an information portal for customers and consumers to give us quick feedback on further possible quality improvements. We will then immediately take care of the necessary adjustments and give corresponding feedback to the sender.
In this way, we produce our Hi products in compliance with national and international food safety and labelling regulations.

We prove certain product properties by naming various certifications whose approval we have successfully passed.

Through continuous training and education of our employees, we have established a food safety culture in our company and live it every day.

The effectiveness of our quality assurance measures is verified by continuous monitoring in internal and external audits.

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